This article provides a very simple overview of why you should measure all of your marketing activities to deliver better ROI. It discusses how you can add simple things to better test your online marketing and provides simple examples on how you may test various offline marketing activities. … Read more about Read This To Improve Your Marketing ROI
Both context and content are essential components of your web marketing strategy. Get one or the other wrong or leave it out and the conversion rate on your website will never reach the required level and that means less leads or, even worse, lower quality leads. So what is context and … Read more about Content & Context – The Path To Succeeding Online
That may sound like a completely obvious statement, however, so very few people follow it through with their marketing online. It is much more common that they will start with their company or their product. How many times have you seen it? Here is product X, it is revolutionary, it does … Read more about Conversion Starts By Understanding Your Customers
What Is Conversion Rate Optimisation? Conversion optimisation, or conversion rate optimisation (CRO) is a methodology of testing and improving a landing page on a website such that the percentage of site visitors that take a preferred action (or conversion) is increased. What Is a Landing Page? A … Read more about Boosting Your Business Revenue As Simple As CRO
If we are talking about paid traffic, then yes you are wasting money (and possibly lots of it). We have seen time and time again in the paid traffic world, where the visitor is being shown a very specific ad and then they are delivered to a very generic home page. The main issues here are … Read more about Are You Wasting Money By Not Sending Traffic To a Landing Page
