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The Digital Marketing industry is always full of change, new opportunities and myriad ways to spend your hard earned marketing budget. Every week my inbox is full of this method or that method that promises to dramatically improve traffic to my website, get my website to number one on Google, … Read more about 6 Things That Have Rocked Digital Marketing ROI in 2014
Marketing is changing and it is changing at a rapid pace. The days of "touchy feely" and failing to accurately measure the ROI on all aspects of your marketing investment are fast coming to an end. Simply thinking of an expensive marketing activity as "brand building" is no longer … Read more about The Future of Marketing Measurement – Spend Less Get Better Results / Part 2
Landing pages are any page that a site visitor "lands" on. They may come direct to your homepage by entering your web address or via a link to an internal page or via paid marketing to a custom page or to any page via many other channels. So a landing page could be (and commonly is) any number … Read more about Landing Pages – Double Your Leads With The Same Marketing Budget!