Before we get a deluge of social media abuse, hate mail and irate phone calls from brand agencies the answer is, of course, "yes". Given sufficient incentive, desire and intelligence the traditional skills brand agencies possess can make them very potent partners for business moving forward … Read more about Can Brand Agencies Prosper In The Digital Age?
Often we see some of our clients max out their online advertising budgets. It happens from those with a $4,000 p/m adspend to those on a $40,000 p/m budget. Sometimes it may be because of a clients cash flow and current circumstances, and for those really on the move they have actually maxed out the … Read more about We Have Seen Clients Double Their Revenue Overnight Without Increasing Their Advertising Budget
The Digital Marketing industry is always full of change, new opportunities and myriad ways to spend your hard earned marketing budget. Every week my inbox is full of this method or that method that promises to dramatically improve traffic to my website, get my website to number one on Google, … Read more about 6 Things That Have Rocked Digital Marketing ROI in 2014
Marketing is changing and it is changing at a rapid pace. The days of "touchy feely" and failing to accurately measure the ROI on all aspects of your marketing investment are fast coming to an end. Simply thinking of an expensive marketing activity as "brand building" is no longer … Read more about The Future of Marketing Measurement – Spend Less Get Better Results / Part 2
We sit together in a roller coaster and we are just cresting the tippy top tip of the Monster Marketing Mega Roller. Hang on to your hats and your bits because the crazy, exciting, amazing cool stuff is just about to knock your socks off. Now let's go over the event horizon of our roller … Read more about The Future of Marketing – Spend Less Get Better Results
Sales or sales leads don't just happen. Your customers need to have some emotional buy-in to what you are offering. This sounds quite obvious and really simple, however, so few people get this right in their copywriting. And the combination of getting the emotional trigger correct, a really … Read more about The Killer Trigger That Makes For Content Marketing Success
Well done to those who got past the headline. You obviously focussed on "put money in your pocket" rather than "maths lesson" right? The Complete Sales Funnel Whilst this article will zero in on a very small part of the sales funnel first we are going to define the complete online sales … Read more about Some Simple Maths on Conversion Optimisation That WILL Put Money In Your Pocket
Ever clicked on a site and been shown a page that says "welcome to our website"? What about a page that tells you all about the business and how they started? The Internet used to be full with that sort of stuff. The bar has been raised and will continue to be raised. Read through the … Read more about The Number 1 Thing You Must Know To Drive Your Marketing ROI