Having had our genesis in the aggressively competitive / results oriented business sector of small to medium businesses Oracle Digital is fully versed in the essential nature of delivering measurable and meaningful results and caring about every dollar spent
Digital Marketing was barely a babe in arms as the clock ticked over on December 31, 1999, however, since then it has grown to a sizeable industry that gobbles up over 50 cents of every dollar spent on advertising around the globe.
At Oracle Digital we have mirrored this growth, starting off as an SEO company 10 years ago growing to a multi-discipline marketing agency as we head towards the new roaring twenties…
As a marketing agency Oracle Digital provides the following products and services;-
We go through a really structured process with the client to understand who their business is, what vertical they live in, how they see their target market, what are their products, what’s their product selling strategies and what’s their short / midterm business growth requirements.
All of this inputs into the marketing strategy.
Commonly people would take the term “web development” to simply mean the design and coding of websites, and, it is certain that here at Oracle Digital we have a long and successful history in that area not only for our own customers, however, as a “white label” contract developer for larger national PR and marketing agencies.
What is just as important is the experience thinking and technologies behind how we deploy more complex systems to create unique experiences for customers visiting a web property and how we deploy the code that measures and reports on their activities whilst visiting those resources.
If we could say to you that is is possible to quickly create deploy and measure the analytics from a matrix of custom build website landing pages that cover 10 or 20 unique visitor career types, multiple location variations and life stage variations on top of that and do all of that within weeks would you believe us? That could run to 200 new and unique landing pages….
Designing and building a website is simply the beginning. Moving forward the intelligence and the complexity comes in how the page successfully interacts on a very personal level with a well qualified and motivated site visitor who has been specifically sent to that page.
One is managing the consistent content and message that a brand promotes and the other one is direct advertising campaigns linked into highly targeted audiences that we know have got the propensity to buy or enquire about that product.
Facebook has done up a beautiful job, particularly the last two or three years of being able to integrate brands and marketing messages into what previously was a very personalised timeline experience.
There’s more of an experiential piece around content and the experience you as a brand create in social which is very very different to what you might put on a bus back a commercial on TV.
In terms of search Google’s objectives are clear and that is to provide relevant and useful search results for their customers. If a page on your website does that then Google may reward you with a rise in the SERPs.
Will that be sufficient to get you onto position 1 / page 1? Well that depends upon a number of factors including your competition for the particular keyword phrase you are trying to rank.
What is more important (and many fail completely to understand this) is to use data to strategise which keyword terms are going to drive your bottom line. There is no point at all in Oracle Digital itself getting to position 1 / page 1 for a keyword that does not drive leads or sales. That is simply vanity and vanity does not pay the bills.
As traffic from smartphones and people using voice to phrase Google searches increases the smart agencies will focus on helping their clients create and consistently publish relevant and useful content that promotes longer tail keyword phrases.