Data Driven Digital Marketing
How many people buy a new PC and do not change their default search engine to Google? Chances are these people are using Microsoft’s Bing Search Engine and seeing Bing ads.
Why is this important? Because if they are searching on Bing then they are being shown Bing Ads.
If you are not advertising in Bing Ads then you are missing an opportunity especially if your product or services matches the profile of Bing’s user base..
It is often said that as a business you must be seen where your audience is hence the many billboards advertising air travel & holidays on roads close to airports.
If you audience is less tech savvy as is common with generations that did not grow up with computers then they may be using the Bing Search engine without knowing it.
In which case, they are being shown Bing Ads and if your competition is wise to that then they may be getting low cost leads at your expense.
In general, Bing Ads offer a lower price per click than Google Adwords.
If your business fits the profile of a Bing user then this could be the low hanging fruit that you have been looking for.
By investing in Bing Ads You may be able to avoid some of the “heavy hitters” in your industry and obtain a much better marketing ROI as a result.
Oracle Digital continually reviews its strategies, products and services in this ever changing digital marketing environment.
We have been aware of the opportunities in Bing for a number of years now and a number of our clients have been quite successful with their Ad campaigns on this platform.
We will be able to advise you in advance whether Bing will work for your business or not thus minimising your risk.
Whilst Google Adwords is the biggest game in town there are always good opportunities in other media.
The best opportunities for you depend upon your business, your industry and, most importantly of all, your customers.
Mixing and matching your advertising strategies based on the data gives your business the best chance of getting a better ROI and avoiding upheavals in one or more media platforms.
We are continually amazed by the number of businesses that pay good money for clicks on their ads on Google Adwords or Bing Ads and then send those clicks to their homepage.
Now this is fine if you have a clearly defined single product or service and your homepage contains enough clearly positioned text and images to get the site visitor to take action.
For those businesses that have multiple products or services though, sending all your traffic to your homepage may be watering down your specific message and may just confuse your site visitor.
So if you are a beauty therapist selling facials, nail care, day spas etc and you are advertising facials then send your clicks to a page that is all about facials and nothing else. You will be amazed at the results.
All of our ad campaigns commence with an in-depth understanding of your business, your industry and the behaviour of your customers.
There is no such thing ass “one size fits all”. Your business is unique in your local market and any advertising campaign needs to reflect your unique selling proposition (USP).
Your USP and the historical actions of your customers and potential customers online form the basis of your ad campaigns.
Once the data has been collated, analysed and reviewed by you our team works closely with you to determine the best strategies to identify, attract & convert consumers who are ready to purchase your products or services.
We review your existing marketing campaigns and online assets to make sure they are sufficiently focussed and technically capable of converting potential customers into leads.
There is no one “right” marketing platform. The choice of where to place your marketing investment depends upon your business, your market and your customers.
This is the technical phase of the project where our experts take all of the data and strategies and construct your marketing campaigns.
Your overall Bing Ads campaign may include Search or Display adgroups across a range of products and services and locales.
Once complete your campaign is turned on and leads begin to flow directly to your telephone and your inbox.
With digital marketing we have the benefit of very precise data being available to us about the performance of each campaign.
Continuous improvement is the name of the game here as we use this data to make modifications to your campaign to drive the best results.
This account management process is aimed at making the best possible returns on your marketing investment whilst identifying new opportunities for your business.
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