An inaugural Digital Influencer Report, which audited six of Western Australia’s leading professional sporting club’s online footprint, has found that one of Western Australia’s smaller sporting teams, by membership and attendance, is more “trusted” than its larger rivals.

The Report, jointly undertaken by Professional Public Relations and Perth-based data and digital intelligence experts Oracle Digital, analysed over 150 independent ranking factors West Coast Eagles and Fremantle Dockers AFL clubs, Perth Glory A-League soccer club, Perth Wildcats NBL basketball team, Western Force Australian Rugby Union team and the West Coast Fever netball team.

Size and popularity of each sporting code weighs heavily on their ability to engage with and dominate digital according to the report, however this does not translate into degree of trust or power.

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