A little over two weeks ago I attended the annual Google Analytics conference in Melbourne. Speaking at the conference were some of the brightest minds from the Google Analytics team who were also accompanied by some of Australia’s top experts in digital marketing analytics. It was an intense … Read more about Google Analytics Conference – Oracle Digital’s Wrap
We sit together in a roller coaster and we are just cresting the tippy top tip of the Monster Marketing Mega Roller. Hang on to your hats and your bits because the crazy, exciting, amazing cool stuff is just about to knock your socks off. Now let's go over the event horizon of our roller … Read more about The Future of Marketing – Spend Less Get Better Results
Once in a while, I sit back and take stock of the challenges that our prospective clients are dealing with when they approach Oracle Digital for marketing help. In recent times, the most prevalent and dangerous scenario for business owners relates to the ownership and control of their Google … Read more about 3 Frightening Reasons Why A Business Must Own Their AdWords Account
Sales or sales leads don't just happen. Your customers need to have some emotional buy-in to what you are offering. This sounds quite obvious and really simple, however, so few people get this right in their copywriting. And the combination of getting the emotional trigger correct, a really … Read more about The Killer Trigger That Makes For Content Marketing Success
Well done to those who got past the headline. You obviously focussed on "put money in your pocket" rather than "maths lesson" right? The Complete Sales Funnel Whilst this article will zero in on a very small part of the sales funnel first we are going to define the complete online sales … Read more about Some Simple Maths on Conversion Optimisation That WILL Put Money In Your Pocket
Ever clicked on a site and been shown a page that says "welcome to our website"? What about a page that tells you all about the business and how they started? The Internet used to be full with that sort of stuff. The bar has been raised and will continue to be raised. Read through the … Read more about The Number 1 Thing You Must Know To Drive Your Marketing ROI
How many customer complaints does your business get? I am sure you get some otherwise you probably aren't pushing the boundaries of what your business could achieve in terms of innovation, revenue and profitability. The truth is that every bit of customer feedback is essential data that you … Read more about 5 Reasons Why You Should Listen To That Irritating Customer Complaint
If you have a business that needs to generate leads and you do not know all your marketing metrics then you may be leaving money on the table. This article summarises how Oracle Digital has improved by measuring these metrics and highlighting them to our clients to drive continuous improvement both … Read more about How Open and Transparent Measurement and Reporting Has Helped Our Business
