5 Reasons Why You Should Listen To That Irritating Customer Complaint

How many customer complaints does your business get? I am sure you get some otherwise you probably aren't pushing the boundaries of what your business could achieve in terms of innovation, revenue and profitability. The truth is that every bit of customer feedback is essential data that you … Read more about 5 Reasons Why You Should Listen To That Irritating Customer Complaint

How Open and Transparent Measurement and Reporting Has Helped Our Business

If you have a business that needs to generate leads and you do not know all your marketing metrics then you may be leaving money on the table. This article summarises how Oracle Digital has improved by measuring these metrics and highlighting them to our clients to drive continuous improvement both … Read more about How Open and Transparent Measurement and Reporting Has Helped Our Business

Content & Context – The Path To Succeeding Online

Both context and content are essential components of your web marketing strategy. Get one or the other wrong or leave it out and the conversion rate on your website will never reach the required level and that means less leads or, even worse, lower quality leads. So what is context and … Read more about Content & Context – The Path To Succeeding Online

Conversion Starts By Understanding Your Customers

That may sound like a completely obvious statement, however, so very few people follow it through with their marketing online. It is much more common that they will start with their company or their product. How many times have you seen it? Here is product X, it is revolutionary, it does … Read more about Conversion Starts By Understanding Your Customers

Boosting Your Business Revenue As Simple As CRO

What Is Conversion Rate Optimisation? Conversion optimisation, or¬†conversion rate optimisation¬†(CRO) is a methodology of testing and improving a landing page on a website such that the percentage of site visitors that take a preferred action (or conversion) is increased. What Is a Landing Page? A … Read more about Boosting Your Business Revenue As Simple As CRO

Are You Wasting Money By Not Sending Traffic To a Landing Page

If we are talking about paid traffic, then yes you are wasting money (and possibly lots of it). We have seen time and time again in the paid traffic world, where the visitor is being shown a very specific ad and then they are delivered to a very generic home page. The main issues here are … Read more about Are You Wasting Money By Not Sending Traffic To a Landing Page