Digital intelligence is no longer a set of funky buzz words moving around in the marcomms and technology space. Digital intelligence is a critically required asset to any marketing jigsaw puzzle, for any brand that wants to predictably generate a healthy return on investment from their hard earned … Read more about Oracle talks digital intelligence in Nationwide TechInvest Magazine
It’s been a little while coming and I’m excited to announce that we have recently formed a momentous strategic partnership with Australian-born, global award winning communications giant – Professional Public Relations (PPR). When I asked PPR what they do, this is what they had to say…. PPR is … Read more about News Flash: New Partnership Move For Oracle Digital
Before we get a deluge of social media abuse, hate mail and irate phone calls from brand agencies the answer is, of course, "yes". Given sufficient incentive, desire and intelligence the traditional skills brand agencies possess can make them very potent partners for business moving forward … Read more about Can Brand Agencies Prosper In The Digital Age?
If your business is investing marketing budget on radio advertising, then this article is guaranteed to provide you with some powerhouse strategies to maximise your marketing returns. It will also empower your learning, to further understand, how your digital efforts are the pivotal ingredient for … Read more about Boom Your Radio Advertising Returns With Digital
The Digital Marketing industry is always full of change, new opportunities and myriad ways to spend your hard earned marketing budget. Every week my inbox is full of this method or that method that promises to dramatically improve traffic to my website, get my website to number one on Google, … Read more about 6 Things That Have Rocked Digital Marketing ROI in 2014
Marketing is changing and it is changing at a rapid pace. The days of "touchy feely" and failing to accurately measure the ROI on all aspects of your marketing investment are fast coming to an end. Simply thinking of an expensive marketing activity as "brand building" is no longer … Read more about The Future of Marketing Measurement – Spend Less Get Better Results / Part 2
Landing pages are any page that a site visitor "lands" on. They may come direct to your homepage by entering your web address or via a link to an internal page or via paid marketing to a custom page or to any page via many other channels. So a landing page could be (and commonly is) any number … Read more about Landing Pages – Double Your Leads With The Same Marketing Budget!
A little over two weeks ago I attended the annual Google Analytics conference in Melbourne. Speaking at the conference were some of the brightest minds from the Google Analytics team who were also accompanied by some of Australia’s top experts in digital marketing analytics. It was an intense … Read more about Google Analytics Conference – Oracle Digital’s Wrap