The Future of Marketing Measurement โ€“ Spend Less Get Better Results / Part 2

Marketing is changing and it is changing at a rapid pace. The days of "touchy feely" and failing to accurately measure the ROI on all aspects of your marketing investment are fast coming to an end. Simply thinking of an expensive marketing activity as "brand building" is no longer … Read more about The Future of Marketing Measurement โ€“ Spend Less Get Better Results / Part 2

The Future of Marketing – Spend Less Get Better Results

We sit together in a roller coaster and we are just cresting the tippy top tip of the Monster Marketing Mega Roller. Hang on to your hats and your bits because the crazy, exciting, amazing cool stuff is just about to knock your socks off. Now let's go over the event horizon of our roller … Read more about The Future of Marketing – Spend Less Get Better Results

3 Frightening Reasons Why A Business Must Own Their AdWords Account

Once in a while, I sit back and take stock of the challenges that our prospective clients are dealing with when they approach Oracle Digital for marketing help. In recent times, the most prevalent and dangerous scenario for business owners relates to the ownership and control of their Google … Read more about 3 Frightening Reasons Why A Business Must Own Their AdWords Account

The Number 1 Thing You Must Know To Drive Your Marketing ROI

Ever clicked on a site and been shown a page that says "welcome to our website"? What about a page that tells you all about the business and how they started? The Internet used to be full with that sort of stuff. The bar has been raised and will continue to be raised. Read through the … Read more about The Number 1 Thing You Must Know To Drive Your Marketing ROI

5 Reasons Why You Should Listen To That Irritating Customer Complaint

How many customer complaints does your business get? I am sure you get some otherwise you probably aren't pushing the boundaries of what your business could achieve in terms of innovation, revenue and profitability. The truth is that every bit of customer feedback is essential data that you … Read more about 5 Reasons Why You Should Listen To That Irritating Customer Complaint

How Open and Transparent Measurement and Reporting Has Helped Our Business

If you have a business that needs to generate leads and you do not know all your marketing metrics then you may be leaving money on the table. This article summarises how Oracle Digital has improved by measuring these metrics and highlighting them to our clients to drive continuous improvement both … Read more about How Open and Transparent Measurement and Reporting Has Helped Our Business