Before we get a deluge of social media abuse, hate mail and irate phone calls from brand agencies the answer is, of course, "yes". Given sufficient incentive, desire and intelligence the traditional skills brand agencies possess can make them very potent partners for business moving forward … Read more about Can Brand Agencies Prosper In The Digital Age?
Often we see some of our clients max out their online advertising budgets. It happens from those with a $4,000 p/m adspend to those on a $40,000 p/m budget. Sometimes it may be because of a clients cash flow and current circumstances, and for those really on the move they have actually maxed out the … Read more about We Have Seen Clients Double Their Revenue Overnight Without Increasing Their Advertising Budget
The Digital Marketing industry is always full of change, new opportunities and myriad ways to spend your hard earned marketing budget. Every week my inbox is full of this method or that method that promises to dramatically improve traffic to my website, get my website to number one on Google, … Read more about 6 Things That Have Rocked Digital Marketing ROI in 2014
Sales or sales leads don't just happen. Your customers need to have some emotional buy-in to what you are offering. This sounds quite obvious and really simple, however, so few people get this right in their copywriting. And the combination of getting the emotional trigger correct, a really … Read more about The Killer Trigger That Makes For Content Marketing Success
Well done to those who got past the headline. You obviously focussed on "put money in your pocket" rather than "maths lesson" right? The Complete Sales Funnel Whilst this article will zero in on a very small part of the sales funnel first we are going to define the complete online sales … Read more about Some Simple Maths on Conversion Optimisation That WILL Put Money In Your Pocket
Ever clicked on a site and been shown a page that says "welcome to our website"? What about a page that tells you all about the business and how they started? The Internet used to be full with that sort of stuff. The bar has been raised and will continue to be raised. Read through the … Read more about The Number 1 Thing You Must Know To Drive Your Marketing ROI
How many customer complaints does your business get? I am sure you get some otherwise you probably aren't pushing the boundaries of what your business could achieve in terms of innovation, revenue and profitability. The truth is that every bit of customer feedback is essential data that you … Read more about 5 Reasons Why You Should Listen To That Irritating Customer Complaint
If you have a business that needs to generate leads and you do not know all your marketing metrics then you may be leaving money on the table. This article summarises how Oracle Digital has improved by measuring these metrics and highlighting them to our clients to drive continuous improvement both … Read more about How Open and Transparent Measurement and Reporting Has Helped Our Business