Some Simple Maths on Conversion Optimisation That WILL Put Money In Your Pocket

Well done to those who got past the headline. You obviously focussed on "put money in your pocket" rather than "maths lesson" right? The Complete Sales Funnel Whilst this article will zero in on a very small part of the sales funnel first we are going to define the complete online sales … Read more about Some Simple Maths on Conversion Optimisation That WILL Put Money In Your Pocket

Conversion Starts By Understanding Your Customers

That may sound like a completely obvious statement, however, so very few people follow it through with their marketing online. It is much more common that they will start with their company or their product. How many times have you seen it? Here is product X, it is revolutionary, it does … Read more about Conversion Starts By Understanding Your Customers

Boosting Your Business Revenue As Simple As CRO

What Is Conversion Rate Optimisation? Conversion optimisation, or¬†conversion rate optimisation¬†(CRO) is a methodology of testing and improving a landing page on a website such that the percentage of site visitors that take a preferred action (or conversion) is increased. What Is a Landing Page? A … Read more about Boosting Your Business Revenue As Simple As CRO

Are You Wasting Money By Not Sending Traffic To a Landing Page

If we are talking about paid traffic, then yes you are wasting money (and possibly lots of it). We have seen time and time again in the paid traffic world, where the visitor is being shown a very specific ad and then they are delivered to a very generic home page. The main issues here are … Read more about Are You Wasting Money By Not Sending Traffic To a Landing Page